We do not supply picture frame mouldings directly to the public.

 

If you do not have the neccesarry equipment to cut & join the moulding, you do not qualify as a registered picture framer.

 

If you are a Picture Framer by Trade, please complete the form below and we will get back to you.

If you already have an account with us, and have not yet registered for online ordering, you still need to complete the registration form below. 

If you have already registered for online ordering with us, please proceed to login.

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trade registration form

Serame Mouldings (Pty) Ltd supplies picture frame mouldings exclusively to businesses operating within the professional picture framing trade. To qualify as a professional picture framer, your business must possess the necessary equipment, such as a Mitre Guillotine and an Underpinner, used in the production of picture frames. Eligibility Verification Serame Mouldings (Pty) Ltd reserves the right to request proof of your business operations and equipment to verify eligibility. Orders for picture frame mouldings may be declined if these criteria are not met. Availability of Other Products The above policy applies strictly to picture frame mouldings. Other products, including but not limited to machinery, matboards, wall panelling, and hanging systems, are available for purchase by all customers, regardless of their trade status. Policy Rationale This policy is designed to support our business model as a wholesaler serving the professional picture framing industry. It ensures that our products are distributed within their intended market while maintaining the integrity of our operations. Compliance with Laws This policy is implemented in accordance with South African laws, including the Consumer Protection Act and the Competition Act, and does not restrict competition or market access.

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